Partnership
An open ecosystem to unlock eCommerce acceleration and growth
This is MikMak Substack, a newsletter about Commerce expertise: MikMak, marketing & best of the blockchain.
MikMak touts itself as an open ecosystem to unlock ‘unprecedented’ eCommerce acceleration and growth. And, in thinking about the time I shared with them weekly for support and conference calls, and reflecting on the patent MikMak was awarded in October 2022 for their platform technology, it seems to me, that they indeed have the potential to deliver for years ahead. While I will not ponder here in this summary of MikMak partnerships about alternative eCommerce technology and platform developments (though you can speculate in the comments), I will say that I’ve created hundreds of MikMak experiences from using the platform each week, and indeed their platform works well for me, and filled the gap for client campaigns whether our objectives were awareness, consideration, or conversion.
I use MikMak to solve client problems, and I trust the data that I get from MikMak gets better over time. Certainly, there are limitations across categories to collect actual sales data, however I’m onboard for the purchase intent insights to collect the puzzle pieces during campaigns, to adjust messages, find the most compelling message and how different creative lends itself to differences in purchase intent. As the product roadmap has developed over the last twelve months, it certainly has given me confidence that MikMak could potentially consolidate across the commerce landscape to address the many problems that marketing professionals face.
An example of the open ecosystem
Retail Partners
The goal of every MikMak experience is to drive consumer transactions on retailer websites, apps, and in-store locations and MikMak delivers this at enterprise scale.
The retail ecosystem gains more sales because MikMak solves fair & equitable and three-tier compliance issues for your Suppliers that makes their national media eligible for retail traffic.
Retailers that work directly with MikMak can deliver even greater value to both their customers and their suppliers through technology partnerships.
Channel Partners
MikMak’s ecosystem is open to all Channel Partners that drive demand on behalf of their brand partners.
Media channels benefit from MikMak because we provide measurement and eCommerce validation on top of the targeting, reach and placement they provide to advertising partners.
Advertisers that use MikMak have an omnichannel vantage to understand and optimize how each of their media partners contributes to their engagement, acquisition and sales goals.
Agencies
Multichannel brands rely heavily on their Agency Partners as trusted advisors for eCommerce strategy and execution.
MikMak empowers customers’ Agency Partners with a suite of eCommerce tools to deliver eCommerce outcomes as well as the insights and audiences needed to constantly evolve their buying approach.
MikMak expert client success teams work with agency partners to deploy MikMak’s technology in sync with their advertising campaigns.
This is the part where I am, on the agency side, and when I look at how many startups in the DTC space want to compete with established brands, MikMak is a place to tell your story, as a shoppable moment, or as MikMak terms it, a ‘discover experience’ or ‘creative experience’ regarding when you designate the retailers to populate.
So, if you would like to connect about how to use MikMak, and want to explore implementing a managed MikMak service, let’s discuss it over coffee or a virtual coffee meeting, if we find ourselves in the same wilderness of the blockchain.
While my client work with the MikMak platform has been with national and global brands, am open to connecting whether your brand would qualify as an enterprise client or not. I’m enjoying MikMak, and…
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.