Gamified Pizza Box
Scannable Pizza Hut Box - Augmented Reality Beanbag Game
The NFL and Pizza Hut offered a Pizza Hut box to entertain football fans with an engaging augmented reality game.
The specially marked pizza boxes may be scanned with the Beanbag Blitz mobile app to access virtual games of cornhole, which references a tailgating pastime. While the game can be played without a pizza box, the box is an essential part of unlocking the AR gaming experience. When it comes to playing the game, a single smartphone may be used by multiple players, who will toss a beanbag towards a target with a swipe across the device's screen.
As the game unfolds after a sale has been made, the augmented reality experience adds value to the standard Pizza Hut box.
What I like about it - Pizza Hut's integration of the Beanbag Blitz mobile app with their boxes suggests an opportunity for companies to develop mobile apps or dynamic landing pages with a game that can enhance the user experience of consumer goods.
Stating the obvious…
Pizza Hut's gamified pizza boxes demonstrate the potential for augmented reality to enhance the user experience of a product.
Gamified pizza boxes showcase the potential for interactive packaging designs to engage consumers and create a more dynamic brand experience with consumer goods. Other examples I’ve seen are 3D hologram product experiences from product labels.
