Amazon attribution reporting
Webinar: Amazon attribution reporting
Consumer shopping journey through purchase at Amazon.
MikMak is helpful for observing the consumer shopping journey through purchase at retailers, such as Walmart, Target, Instacart, Best Buy, Amazon, etc.
The surprising thing is how much of a difference it makes in Purchase Intent Rate from search by directing to MikMak Commerce experiences over brand product detail pages. For example, results for one product were twice as high as the category benchmark for search, while the lift in purchase intent rate surpassed 500%. It remains to be seen if the novelty of the experience itself is a factor, since testing began with static images. Mock of experience as an example…
In the example, I drew attention to the first retailer button, Amazon, however with the Commerce Creative experience you designate which retailers appear, typically up to four, unless you use the top spot to direct to your own brand’s retail site.
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Author’s note: This is not sponsored content. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. During 2022 I created hundreds of Discover and Commerce Creative experiences on the platform - and am enthusiastic about the potential roadmap of the platform.